Consumer Brand
Western Valley
Brand identity for Western Valley, a consumer brand of Indian spices, and the brand from which Western Valley Studios takes its name.
- Category
- Consumer Brand
- Sector
- Consumer goods, spices
- Structure
- Independent business
- Related
- Western Valley Studios
- Disciplines
- Brand identity, Brand imagery
Mark anatomy
Origin you can see.
The landscape comes first, so every pack tells the cook where its flavour begins.
- 01
The sun
Rising behind the peaks: the start of each day, and each harvest.
- 02
The mountains
The high country where the spices are grown.
- 03
The cartouche
An ornamental frame, with the curves of a traditional label.
- 04
The wordmark
A classical serif with a sweeping W, set above spaced capitals.
Construction
01
Landscape
Peaks and a rising sun set the scene.
02
Frame
A cartouche holds it, like a seal.
03
Name
The wordmark sits at the centre, in green and gold.
Meaning, part by part
- Frame
- Assurance. The look of a trusted seal.
- Serif
- Heritage, without nostalgia.
Western Green
#1C2D1A
Western Gold
#BA8939
Western Cream
#FDF2E4
Western Red
#A0150E
