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PRIMALORPRIMALOR

About

An independent house for brand identity and design.

The PRIMALOR symbol at monumental scale on ink, over a fine construction grid, with the wordmark and the line Brand identity and design

An identity is one of the few assets a business keeps for its whole life. Its value depends on how consistently it is used.

PRIMALOR approaches identity with this in mind: with attention to proportion, language and restraint, and with care for how it is maintained over time.