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PRIMALORPRIMALOR

Brand kit

The PRIMALOR identity.

Logo, colour and typography. Use the files exactly as supplied.

The PRIMALOR identity system: the symbol on a construction grid, the wordmark, the Inter Tight and Inter typefaces, and the two colours, Ink #141416 and Paper #ECEAE4

Logo

Colour

  • Ink

    HEX #141416 · RGB 20, 20, 22

  • Paper

    HEX #ECEAE4 · RGB 236, 234, 228

Typography

Aa Bb 123

Inter Tight

Display and headlines

Aa Bb 123

Inter

Text and interface

Usage

  1. Use the dark logo on light backgrounds and the light logo on dark backgrounds.
  2. Keep the original proportions. Do not redraw, recolour, distort or add effects.
  3. Interfaces use the two colours only. Separators use the same colours at reduced opacity.
  4. Photography and the identities of individual brands keep their own colours.