Technology Products
Rook
Identity for Rook, a family of business applications connected by a single account.
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- Category
- Technology Products
- Founded
- December 2020
- Sector
- Business software
- Structure
- Independent business
- Disciplines
- Brand identity, Brand architecture, Design systems
Mark anatomy
A crown, seen from above.
The mark is a chess rook, drawn from above: its crown becomes a ring, and at its centre sits the sign for everything.
Origin
From the board.
Rook takes its name from the chess piece. Seen from above, the rook's crenellated crown becomes a ring: six merlons, separated by six openings.
- 01
The asterisk
Character 42: a sign for everything, held at the centre.
- 02
The merlons
The raised stones of the rook's crown, drawn as six segments of one ring.
- 03
The openings
Six crenels, each aligned with an arm of the asterisk.
- 04
The colours
Four hues across the crown; the centre stays white.
Construction
01
Crown
The rook's crown, drawn in plan as a single ring.
02
Openings
Six crenels cut at equal intervals, 60° apart.
03
Centre
An asterisk set inside, its arms aimed through the openings.
Meaning, part by part
- Asterisk
- Everything. Character 42 in ASCII: the number fiction gave as the answer to life, the universe and everything.
- Crown
- Strength. The rook guards the edge of the board.
- Openings
- Access. The six arms of the asterisk pass precisely through the six openings of the crown.
Rook Red
#DC2E3E
Rook Blue
#0096D4
Rook Green
#28AF4C
Rook Yellow
#F4B400
